Don't be put off by the term, it only sounds complicated and technical but in fact we all know and have seen meta description tags a hundred times. It's this short note which displays in Google search results under page title. All search engines use it to help the searcher determine the content of the website. You know your business best, so you are the most suitable person to create one for your own website as it should capture the essence of your business! Ordys allows you to do that in your management console, in the SEO tab.
It's important to make the meta description tag interesting for readers to ensure them that your page is what they are looking for and make them click on your website's link. Write a short summary of your page ( up to 160 characters ), full of keywords which the searcher might put in the search box when looking for a place like yours. I would advise you to include your post code, town, and of course description of your lovely dishes!
And that's how our meta description tag looks like
As we are an online business and our location is not a vital information for our customers, we did not include it in this short presentation of our business. The lenght is just about 160 characters to make sure that the searcher gets finished and informative description. To make it easier to read and draw reader's attention to it we started important words with capital letters.
If you are unsure what to include and how to write your meta description tag, it might be a good idea to spare 5 minutes and check other businesses or your competitors' tags for reference.
And what happens if you don't create one?
Google will fill this space with randomly chosen text from your website. It might be not the ideal sentence, missing useful information about your business. And that would be a shame, especially when the description sentence is completely taken out of the content and does not sell or promote your business to your potential client. So, why to leave it to an automatic choice of search engines if you can create one with a very little effort?