Thursday, March 22, 2012

Let's make it fun - food design.

This blog post is inspired by yesterday's first episode of 'The Apprentice 2012' and winning group reward - art inspired reception.

Food, for some is just a trivial thing and daily necessity; for others passion and a lifelong love affair.
We all got used to the way we have our meals packed, made and served on the plate. So very rarely we are surprised by its looks, unless we eat in a posh place where making it look good and serving in a sophisticated way is a part of the deal.
Thomas Keller said "Food should be fun", so why not to experience it with all our senses and by having fun, bond even more with fellow diners? Served in a non standard way, or even requiring us to eat it in socially unacceptable way like licking plates or using hands, food can give a very refreshing feeling, child's dream come true for some of us :) Forget about savoir-vivre, just enjoy it!

Food design might be a great marketing idea for sandwich shops, cafes, or catering food businesses.
It doesn't need to be on a great scale or first class art. It will involve some time to practise the preparation tricks, but I am sure that the effort you put in it will repay by bringing smile on your clients' faces and making their meals really enjoyable. And that, surely, will make people talking about your place!
Not even to mention grateful parents for encouraging their children to eat disliked meals or vegs. Which kid could resist a sandwich or salad served like that?

Wednesday, March 7, 2012

Google Alerts

It is important to make people talk about you and your service and at the same time know what's been said. People may post blogs, reviews, comments on forums or send tweets about your business.
The biggest search engine, Google, makes monitoring what's been said on the web easier with its Google Alerts.
All you need to do is to put your business name in a search box, choose some settings and enter your email address, then just hit the 'create alert' button. You will get a notification every time someone mentions you online. You can create as many alerts as you wish. The same applies to Twitter, just go to and see what they say!