Wednesday, February 15, 2012

Don't forget to celebrate!

You are probably asking yourself now - what should I celebrate? What is this post about?
It's actually about encouraging your customers to celebrate. Yes, that's right. Make them feel that they should treat themselves and leave the cooking to you.
How to do that?

Give them reason to dine with you, remind them about important days. Just grab your clients' details from your Ordys management console and send them tasty description of your dishes, an invitation to a lucky draw or great offers created for forthcoming occasion. Think about all special days or times during the calendar year and plan your marketing strategies around it. It might seem silly to consider all 12 months ahead, but I can assure you, 'right time' in online marketing is crucial. Besides, surely, sometimes you are so much wrap up at work that you don't have time to think about ways of attracting more customers. So whenever you can put your mind to it, make a plan.

The following might help you:
- think about different special offers, draws, competitions etc.
- check the calendar for special days like: Valentine's Day, Mother's Day, Father's Day, St Patrick's Day, Halloween night etc.
- coming events: World Cups, Guy Fawkes, local festivals
- make half terms at schools, half terms for mums! What about creating special family sets or small, healthy dishes for children for less?
- local markets days
- Bank Holidays
- food days like Peking Duck Day, Curried Chicken Day, National Pizza week etc.
- create special offers as a celebration for your business's success or news

Sketch your message and set up a reminder in your calendar for day or two before you plan to send it to your customers. That way you will have enough time to check it and make last changes.
Be strategic, creative and think ahead!

P.S. If you want us to help you with marketing ideas or remind you about special occasions 'like us' on facebook and you will get notifications about coming special days worth celebrating!


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