Saturday, March 7, 2015

New feature - repeat ordering


We are happy to let you know that repeat ordering feature has been added to the system. Your customers can now simply add their favourite items, which they ordered previously, to the basket.The link 'Recent orders' appears in the menu panel after client logs in. 


You can check it out in our demo shop


Sunday, May 25, 2014

Web writing. Links - how to use them


Copy writing for the Internet requires thinking about the text structure and taking into account the fact that majority of readers usually skim the page. And when that happens, links next to paragraphs, are definitely one of main elements drawing attention. We use them to share important information or send our readers to a source of additional details, so they are a crucial part of any online publication or website.


Here we go, do's and don'ts:
1. Try to avoid phrases like: '...see the link below...', '...the link is here...', '...click here...' - it is not the best way to describe a link, the reader doesn't know why he should click and what is behind that link, he is not sure where you want to send him. Instead of using such terms, make the displayed text a hyperlink text.

2. Don't paste long URLs with strange numbers in your body text, it will make your text look cluttered and messy. Make them part of the copy. Again, use hyperlinks. The same applies to list of additional links below your text, if you want to add more sources for reference.
For example, instead of using not that even long link:Check out our demo website at http://demo.servesfood.co.uk/pages/findus to see how your own website could look like.putCheck out our demo website to see how your own website could look like.Both links lead to the same web page, but the latter looks better and is easier for eyes to read. 

3. The shorter, the better. Hyperlink's description should be as short as possible, but long enough to identify its content.

4. The text is easier to follow when links are placed at the end of the sentence or paragraph - it keeps the natural flow, you read all given information and then follow the link to find out more.

5. If you can, make sure that the link opens in a new tab - it will be easier for the reader to come back to your site.

6. Don't go over the top and use a reasonable number of links in your text, if not:
- you may lose your reader - when gone to other pages he might lose his way back; or- just a number of underlined, blue elements in a text ( that's how usually links are presented ) will put him off reading it.

7. Make sure you send your reader to a verified, secure and valuable source.

8. Check your links from time to time to make sure that they work; dead links give bad impression about your business. Website visitor might even doubt if you are still in business.
Incorporated in a long text, links, shouldn't disturb readers in the reading process or understanding it.

So, here are some quick tips how to use and organize links in your copy. In particular, I am thinking about your website's 'About us' page. You can include there links to online articles, youtube videos or your place's reviews. These tips might help you as well when writing a press release or your business' profile for a business catalogue.


Monday, November 5, 2012

New promotion type - second half price


Straight after developing 2for1 offer we started work on another promotion type - second half price where the cheapest one costs 50%.
Both promotions are live and available now. You can check them out on our demo admin and demo shop.

More upgrades on the way. Stay tuned!


Monday, October 29, 2012

Scheduling promotions / menu items


Until now one of Ordys' features allowed you to set up your dishes or whole categories for a particular day/days of the week and hours of the day. It's a useful tool for all businesses which have "Lunchtime menu" or "Breakfast specials" positions on their menus.
In general, it was designed for any additional menu items which are not available all day.

Now you can do the same with your promotions!
The system will automatically activate and apply scheduled offers to all orders during chosen times - for example 10% off on Monday, Wednesday and Thursday from 5pm-7pm.
Using that feature you can encourage your customers to order from you during your quiet days/times.
If you leave "All day" section ticked when entering your promotion it will appear on your menu all the time during chosen days.

How to set it up?
Look for the "Timed" section ( circled on the image below ) on the product / promotion creation page. Tick it to get the screen where you can choose days and hours.






Friday, October 12, 2012

New promotion type - 2for1


Few days ago we introduced a new type of special offer - Two For One. It is very popular promotion, especially among pizza places.
You simply attach category to the promotion in Ordys management console. When client chooses 2 (or more) products from that category, shopping basket will deduct the cheapest one from order amount.

Please let us know what you think about this addition and contact us if you have ideas for new tools.


Thursday, August 30, 2012

Your website's landing page


Nowadays we all expect to get information FAST, especially when it comes to online searches.
And we get frustrated quickly when the website's design is not friendly enough and it's difficult to find what we are after. Usually, annoyed we simply go somewhere else to get better experience and be served faster. That's a reality, and as a website owner you need to remember that usability is the most important factor!
I am sure that you came across websites with an entry page, where you are asked to click on a logo or other graphics to get to the main page, or websites with music played in the background and PDF menu. Those practices are definitely not user friendly. Website visitor needs to make unnecessary clicks to find information. What is more, PDFs take time to download and end up taking space in customer downloads folder. That's not what we would call a great online experience!

In Ordys we believe that your menu is the key info for your customers. We provide simple websites where your menu panel is placed on every page and is easy to find. And you can even send your customers straight there when they enter your site - in Ordys admin panel choose 'Menu' page to be shown as first (landing page).

And there is even more!
You might want to send visitors to the most profitable category on your menu. For some of our clients Meal Deals are the most popular positions, so for them it is desirable to send clients straight to that section.

And how to do it?
Choose menu as a landing page for your website and make sure that the particular category is first on your menu list.



1. In Ordys admin panel, website layout section, decide if you want your clients to see your 'Menu' or 'About us' page as a first page when they enter your website.





2. In admin panel, Menu section, change order of your categories/dishes. Simply, just click on the arrow sign to move them up.